TAU sets new design trends with its exclusive Mythos, Energy, and Night series .

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TAU sets new design trends with its exclusive Mythos, Energy, and Night series.

TAU sets new design trends with its exclusive Mythos, Energy, and Night series and its ceramic tile proposals in an innovative 20×60 format
The Company will devote a specific space to S3-TAU, where it will showcase the Outdoor Waytecsystem, its innovative raised flooring system for the terraces of buildings

TAU is the leader in creative design, avant-garde trends, and ceramic solutions. In the 2010 Cevisama Trade Fair, the Company once again exhibits the creative potential offered by their ceramic materials. Thanks to one of the most extensive product lines available in the market, its personalised service, and expert customer guidance, TAU exemplifies its unmistakable quality seal. This essence is perfectly summarised in the motto: Always be TAU, an idea which illustrates their continual innovation and the difference of their outstanding designs to satisfy the latest market demands, to the extent that all the Company’s proposals cover all major spheres, ideal for new construction or refurbishment, interior or exterior, architecture or interior decoration projects. This dedication to excellence has allowed this trademark to become an undisputed market reference with its continual renovation.

The TAU stand in the 2010 Cevisama Trade Fair has over 600 m dedicated to display its latest novelties and it is divided into independent areas; whereby S3 (Smart Surface Systems)-TAU, (the business unit specialised in providing architectural and urban solutions by means of ceramic materials) has an exclusive zone to showcase its systems and products; accordingly it has created a ceramic setting in an urban hotel terrace thanks to its Outdoor Waytecsystem, a raised technical flooring system with large format which is ideal to refurbish irregular surfaces and variable slopes in attic apartments, terraces, and any exterior surface, with outstanding high resistance and thermal efficiency. On this occasion, it is proud to display its Galena model in 45×90 format.

In the TAU section, the Company exhibits its Energy and Night lines, the new generation from its successful Corten series, one of the most highly acclaimed aesthetic concepts worldwide and which best identifies the quality of the company’s craftsmanship. Corten Energy and Corten Night are two daring porcelain tile models, gracefully dynamic and inspired by metals in their pure state. Both series lend their own unique personality to the spaces with an aesthetic style which evokes fire, an effect which is completed with very smooth iridescent sparkles which have become its primary source of identity. Both models come in the formats: 45×45, 45×90, 60×60, and 30×60, and are available in two finishes: natural and polished.

The other star product in the TAU stand features: Mythos, a porcelain stoneware tile which is inspired by classic marble and is characterised by its graceful sophistication and elegance, not to mention the purity and austerity of its forms. It is available in the formats: 45×45, 45×90, and 60×60 with five chromatic shades.

Both Corten Energy and Mythos, the latter in a grey and black version, decorate the floor of TAU’s stand in Cevisama, which highlight the aesthetic options of these product lines.

Coinciding with Cevisama, TAU is also pleased to present its new tile line with 20×60 format, an exclusive and attractive proposal which was successfully launched in the last edition of the Cersaie Trade Fair in Italy, designed to satisfy the market’s new demands. Fiber and Point are two colourful proposals with playful geometric designs; TAU’s Arun and Luminia collection integrate the more classical, austere and sophisticated Alenda-Beires and Massa-Samaná series.

The Magma and Ombrone models deserve special mention with their 45×45 and 45×90 formats which were first launched on the market in the last edition of the Italian Cersaie Trade Fair, and now they make their official debut here in Cevisama. The two collections are directly inspired by nature; one specifically pays homage to limestone and the other to Rapolano marble. Their main feature consists in their meticulous treatment with new decoration techniques, whose result is a highly personal relief, refined with a warm touch. It is ideal for settings which emphasize comfort without sacrificing elegance.

TAU’s proposals for the 2010 Cevisama Trade Fair are completed with the floor tiles: Dessau, Gravel (micro-cement), Hammam (natural stone from the ancient Turkish baths) and the Hebra covering (textile finish available in three versions, Llovizna, Orvallo and Japan, whose finishes resemble rain drops on glass, to create a fresco effect).

In the framework of the 2010 Cevisama Trade Fair, TAU also wishes to emphasize its commitment to the environment by means of its TAU eco tile, the first ceramic tile models which include recycled materials in at least 45% of their content, which in some cases can represent up to 90% of its essence. All the TAU eco tile models have been officially certified by the Bureau Veritas firm.

Likewise, we feature the TAU fine series, a new concept in ultra-lightweight porcelain tile with large format which will revolutionise architectural design and home refurbishment. TAU fine is characterised by reducing the thickness of the floor tiles by over 50%, and even manufactures pieces with a minimum thickness of 5 mm. With its highly technical complexity, the product is available in two formats: 30×60 and above all, 45×90. The TAU fine technology has also been applied to its Corten, Corten Energy, Portland and Mythos models.


TAULELL, S.A.Ctra. Alcora, Quadra La Torta 2, 12006 Castellón, España

Tel. +34 964 25 01 05, tau@tauceramica.com

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